Email marketing is the primary way in which small businesses reach more people than ever. With a solid email marketing strategy, entrepreneurs can convert new customers and stay in the mind of existing customers.
You can avoid these possible setbacks by investing in an email marketing solution made for you, but for the purpose of this article, let’s focus on common mistakes and, above all, how to avoid them.
10 Email Marketing Mistakes To Avoid
- 1. Don’t create your database:
The first imperative for an email marketing strategy is to have people sending emails. It starts with a list of your existing email contacts and grows from there. There are many ways to create your email list. You can import contacts from LinkedIn, provide an electronic newsletter registration field on your website, use the call to action button on your Facebook page, and ask your customers to spread the word.
- 2. Enter without a plan:
Now that you’ve created your contact list, you should find out what to write. A well thought out content calendar will keep your shipping dates on time and reflective topics.
- 3. Set too little time to write:
Spend more time than you think you need, especially in the beginning. It may take some time for creative juices to flow. Schedule multiple drafts, as well as someone else who comments during the process.
If you don’t reserve enough time, you may find yourself in trouble. Under a time limit, you may be forced to send an email that is not completely cleaned up or delayed in your schedule.
- 4. Lines subject to annotation:
One of the most elusive but crucial aspects of a successful email campaign is the problem. Almost 50 percent of consumers say it is the problem that forces them to open an email; the other half is likely to be willing to open timmail e-mails from trusted people, regardless of the subject. In the world of email, the subject is your first impression.
You should get someone’s attention enough to open your email, even if it’s not a name you recognize in your inbox. There are many ways you can go with a subject line, but in the end, you should see what works best for your email subscribers. The best advice we can give you is to try new things, measure the success of your open rate, and do more of what works.
- 5. Sending unprofessional emails:
No matter who he is, when he arrives in another person’s inbox, he competes with the big companies with money and resources dedicated to email marketing. Your emails face competition.
This means that you need to send well-written emails that are visually appealing, which includes both the email template you use and the photos or images it includes. Above all, you should try everything before pressing Submit.
- 6. Sending an email at the wrong time:
We don’t necessarily see it as a mistake, but over time it can become one of them. At the beginning of your email marketing strategy, it is important to keep track of email open rates. If nobody opens emails, they are wasting time.
Start sending emails on a constant basis. In the end, you will see which days and hours produce the best results for your contact list. Anticipate that this may change over time, so the mistake you should avoid making here is not paying attention to your email success rate statistics
- 7. Ignoring your analysis:
This mistake takes the point you are one step further. It’s one thing to see if an email is open, but it’s another to pay attention to how email works.
- 8. Keep an incorrect list:
You should consider your email bounce rate and spam score. An e-mail bounce means that your e-mail is not sent to someone. Bounces occur for many reasons, from typographical errors in an email address to a recipient with a full inbox.
Email service providers also pay attention to your bounces and having a high bounce rate is badly reflected in your business. It is a good idea to regularly check the list and remove any problematic email addresses.
- 9. Don’t use time-saving tools:
There are so many tools and resources to facilitate the work required by email marketing; Use them to your advantage. Our time-saving cheat sheet is a great place to start Burning Series.
- 10. Don’t automate your email:
An easy way to avoid these mistakes is with a customized email marketing solution like OutboundEngine. Consider allowing someone else to manage your email marketing, so you can focus on running your business. Like thousands of customers we are currently working with, you will get the benefits of repeated business and reporting from a carefully planned email marketing strategy.